Marketing Publishing House Pros Share Their Secrets
Imagine gathering a group of marketing experts to ask, “If you wrote a novel, how would you do your personal marketing differently than most authors you’ve observed?” That’s where this panel will begin before going into details of strategy, time management, and goal-setting. Our panelists understand the trends in reader engagement and platform for fiction, and they’ll share stories about what works and what’s not worth your time. Be prepared to walk away with strong, specific marketing takeaways you can apply right away to getting the word out about your book.
About Amy Green
Amy Green has been the Senior Fiction Publicist at Bethany House Publishers since 2013. Her typical day might involve planning book tours, handling media requests, interacting with reviewers, answering author questions about marketing, and other tasks designed to introduce readers to great books. She graduated from Taylor University with a degree in Professional Writing and was excited to find a job with a publisher whose books she’s loved since childhood. You can find her running Bethany House’s social media and blogging every Thursday at bethanyfiction.com—feel free to stop by and comment anytime!
About Michele Misiak
Michele Misiak is a Marketing Director with Revell, a division of Baker Publishing Group where her area of focus is on fiction. Michele has spent the last 20 years connecting with readers through books. The first 10 years were with Waldenbooks/Borders in Field Management, selling directly to readers. Michele is married to her high school sweetheart and have three children who lack neither personality nor heart. Michele is the Director of the Baby Pantry of Lowell, where she serves Moms and their families in need with essentials.
About Dave Schroeder
Dave Schroeder currently serves as the Vice President of Marketing at B&H Publishing Group in Nashville, Tennessee. He leads the marketing and creative team developing strategies for books, Bibles, kids books, academic, and Spanish language resources. Prior to joining B&H, he served as Account Director at The A Group, an advertising agency, as well as spending six years leading marketing at Thomas Nelson Publishers for the Max Lucado brand and Nelson Books. Dave hails from St. Louis but lives currently in Nashville, Tennessee with his wife and two daughters. In his summers you can find him watching his beloved St. Louis Cardinals, reading a great history book, quoting random movies, and taking adventures with his family. Twitter: @davidmschroeder
About Steve Laube
Steve Laube, president and founder of The Steve Laube Agency, is a veteran of the bookselling industry with nearly 40 years of experience. He spent over a decade with Bethany House Publishers and was named the Editor of the Year by AWSA. Over 16 years ago, Steve became an agent where he and his agency have represented nearly 2,000 new books and Steve was named Agent of the Year by ACFW. He has represented everything from sweet romance to systematic theology and his clients are both fiction and non-fiction writers. He is the President of The Christian Writers Institute and publishes the annual Christian Writers Market Guide and Book Proposal Tips and Tricks. In addition, he is the owner and President of Enclave Publishing one of the premier publishers of Christian fantasy and science fiction.
