The Art of Writing 2021:
An Online Conference for Writers, Storytellers and Publishing Curators
September 30, October 7, 14 and 21 at 7pm CT

$79 for the session package!

Author
Stephanie Broene
Author
Amy Green Lokkesmoe
Author
Becky Monds
Author
Chris Sigfrids

Session 1: Thursday, September 30 at 7pm central time

How to Be a Publishing Team’s Dream Author

Whether you’re a new writer or a multi-published author, working with editors, marketers, and other publishing pros can be tricky—but our panel wants to make it easier. They’ll share some dos and don’ts for working with your publishing partner, everything from reasonable expectations to pet peeves to the best way to talk through a conflict. If you’re not yet published, these tips will help with presenting yourself and your proposal to editors and prepare you for next steps, and if you’re a seasoned author, you’ll gain helpful insights to smooth the road for your publishing journey. Moderated by Amy Lokkesmoe.

About Stephanie Broene

Stephanie Broene is a Senior Acquisitions Editor of fiction at Tyndale House Publishers. For fifteen years, she has loved working with authors to help them cultivate and bring their stories to the page, managing the publishing process from the idea phase to finished product. She loves studying what makes a story work—in books, in movies, in almost any medium—and is constantly amazed at the way good stories can simultaneously entertain and communicate truth in a powerful way. Stephanie holds a bachelor of arts degree in English with minors in Writing and Psychology from Calvin College. Before coming to Tyndale, she learned the publishing ropes as a managing editor in the magazine industry. She now lives in Grand Rapids, Michigan, and enjoys spending her free time with her husband, son, and twin daughters. She also loves reading and watching movies (of course!) and diving boldly if somewhat naively into new home improvement projects.

About Amy Green Lokkesmoe

Amy (Lynn) Green Lokkesmoe has been connecting readers with books as the fiction publicist at Bethany House Publishers since 2013. She loves to help writers overcome their fear of marketing and brainstorm ways to reach new readers, because the best marketing is just storytelling in a different form. Her debut historical novel, Things We Didn’t Say, released in 2020, and gave her the chance to experience novel marketing from the other side of the desk.

About Becky Monds

Becky Monds is the associate publisher for fiction at HarperCollins Christian Publishing and has seventeen years of experience in the publishing industry. Starting as a bookseller and events coordinator at an independent bookstore in Nashville, she moved to the publishing side of the industry in 2007. She has edited New York Times bestselling authors and many award-winning novels. What she loves most about her job is finding new, passionate storytellers and watching her editorial team find their own successes.

About Chris Sigfrids

Chris is the Assistant Director of Marketing for WaterBrook & Multnomah, imprints of Penguin Random House. During his 13 years at WaterBrook, Chris has held a roles in digital marketing and has served authors including Tim Tebow, Michael Todd, Mark Batterson, David Platt, and Mark Moore. Chris and his wife Kelly live in Monument, Colorado and have two sons, Ransom and Lewis.

Author
Kristopher Orr

Session 2: Thursday, October 7 at 7pm central time

Book Promotion Design Principles for Non-Designers with Kristopher Orr, Art Director Random House

Book marketing is often a visual task, and many traditionally published and indie authors find it challenging to create graphics for their websites and social media. In this interactive presentation, a professional designer with experience creating book ads, quote memes, and Instagram posts will be given several terribly-designed author graphics to redesign. After presenting the “before” and “after,” the designer will explain basic principles that guide composition, color, and font choices, helping move your visual brand from off-putting to eye-catching. Moderated by Jamie Lapeyrolerie.

About Kristopher Orr

Kristopher is an award-winning Art Director at Random House where he manages the marketing design for WaterBrook, Multnomah, Ink and Willow, Convergent, and Crown Forum. He has had the privilege of working with authors such as Tim Tebow, Katie Davis Majors, Nick Vujicic, Erwin Raphael McManus, John Mark Comer, Randy Alcorn, John Piper, Cindy McCain, Lori Benton, Richard Rohr, Philip Yancey, and many others. Kristopher excels at discovering the core idea in a project and finding a creative way to say that visually to a specific audience. Kristopher greatly enjoys the deep thoughts and heart stirrings that come with experiencing art with his wife. When not engaged in marketing design, Kristopher can be found working his next painting, or exploring the beauty in nature with his family with their dog, Kona. You can find his work at Korrart.com and on Instagram @Kristopher.orr

Author
Jamie Lapeyrolerie
Author
Quantrilla Ard, PhD
Author
Jevon Bolden

Session 3: Thursday, October 14 at 7pm central time

Writing with Authenticity and Intentionality

This workshop will be a practical, deep-dive look at how outside experts can help give authors confidence in the accuracy of their stories, especially when writing about character backgrounds or experiences the authors don’t share. Panelists will offer live feedback on passages of fiction (created for this workshop) to point out blind spots an author might have, as well as how to revise them to create more accurate plots or well-rounded characters. We’ll present resources in areas such as portraying characters from other ethnicl backgrounds or with physical disabilities, as well as those dealing with abuse, addiction, or mental illness. Whether you’re considering using a sensitivity reader or just want to be more familiar with stereotypes that might appear in fiction, this will go beyond generalizations to specific feedback and frequently asked questions. Moderated by Amy Lokkesmoe.

About Jamie Lapeyrolerie

As a Senior Marketing Manager at WaterBrook and Multnomah (imprints of Penguin Random House), Jamie has worked on several books including New York Times best-sellers and award-winning books, as well as best-selling children’s illustrated books. She is part of the team behind WaterBrook’s newest imprint, Ink and Willow, a line of interactive products that infuse contemplation and inspiration into the regular spiritual practice of creative-minded Christians. She is also part of Penguin Random House Diversity and Inclusion committees, Entrusted Women, Christian Publishing Professionals of Color, and also does sensitivity reading for authors. A writer herself, her work has been featured in Christ & Pop Culture Magazine, Beloved Women, and Hope for Women Magazine. You can find her writings at www.musingsofjamie.com and connect around social @musingsofjamie.

About Quantrilla Ard, PhD

Quantrilla Ard, PhD, is a recent transplant to the Atlanta area along with her husband and three littles. A passionate creative at heart, she has answered the call to encourage women in all stages of life and of various backgrounds through empathy, transparency, and love. She shepherds stories as a literary agent for Embolden Media Group. She is a faith-based personal and spiritual development writer, dynamic speaker, and people-connector who believes in the power of collective strength, community, and fellowship. She recently graduated from Walden University with a PhD in Health Psychology and is an advocate for social justice with a focus on Black maternal and infant health and mortality. You can find her sharing stories of triumph at www.thephdmamma.com.

About Jevon Bolden

Jevon Bolden is the founder and CEO of Embolden Media Group, a publishing consulting firm and literary agency that helps authors and publishers reach growing, diverse, and global audiences with thoughtful content. Jevon is the author of seven books, including Pray Hear Write: 21 Days of Prayer and Fasting for Breakthrough in Your Writing.

Author
Dr. Holly Oxhandler

Session 4: Thursday, October 21 at 7pm central time

Emotional, Spiritual, and Mental Health for Creatives

When you feel exhausted, anxious, or hopeless, your stories suffer—and attacks on your inner health are everywhere. That’s why our speakers, with credentials in mental health and knowledge of Christian writers’ particular struggles, will share strategies for writing from a place of courage. They’ll discuss details like setting boundaries, replacing lies with truth, and rearranging your priorities. You’ll leave challenged and refreshed to strengthen your writing career by strengthening your mental health and relationships with God and others. Moderated by Jamie Lapeyrolerie.

About Dr. Holly Oxhandler

Holly K Oxhandler, PhD, LMSW, is an associate professor and associate dean for research and faculty development at Baylor University’s Diana R. Garland School of Social Work. For over a decade, Dr. Oxhandler has studied and developed tools to assess mental health care providers’ integration of clients’ spirituality in treatment, helping professionals’ infusion of their own faith in their work, and clients’ views toward discussing their spirituality in mental health care. Dr. Oxhandler has written extensively for top professional journals within social work and psychology, and her research has been featured within the Washington Post, Religion News Service, and more. She also co-hosts the weekly podcast, CXMH: A Podcast on Faith and Mental Health and is the author of the forthcoming book, The Soul of the Helper: Seven Stages to Seeing the Sacred Within Yourself So You Can See It in Others.

Author
Amy Green Lokkesmoe
Author
Jamie Lapeyrolerie

Our Directors

About Amy Green Lokkesmoe

Amy (Lynn) Green Lokkesmoe has been connecting readers with books as the fiction publicist at Bethany House Publishers since 2013. She loves to help writers overcome their fear of marketing and brainstorm ways to reach new readers, because the best marketing is just storytelling in a different form. Her debut historical novel, Things We Didn’t Say, released in 2020, and gave her the chance to experience novel marketing from the other side of the desk.

About Jamie Lapeyrolerie

As a Senior Marketing Manager at WaterBrook and Multnomah (imprints of Penguin Random House), Jamie has worked on several books including New York Times best-sellers and award-winning books, as well as best-selling children’s illustrated books. She is part of the team behind WaterBrook’s newest imprint, Ink and Willow, a line of interactive products that infuse contemplation and inspiration into the regular spiritual practice of creative-minded Christians. She is also part of Penguin Random House Diversity and Inclusion committees, Entrusted Women, Christian Publishing Professionals of Color, and also does sensitivity reading for authors. A writer herself, her work has been featured in Christ & Pop Culture Magazine, Beloved Women, and Hope for Women Magazine. You can find her writings at www.musingsofjamie.com and connect around social @musingsofjamie.

View photos from the 2020 program

We thank the following companies for their support of the industry and this event:

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We thank the following retailers for their promotional support of the finalists and winners:

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